How does advertising affect consumers?
a. It changes negative attitudes to positive ones.
b. It makes people buy things they do not want.
c. It changes cultural practices and conventions.
d. It manipulates society against its will.
Ans: a. It changes negative attitudes to positive ones.
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Which of the following statements is INVALID?
a. Whether solicited or unsolicited, all research proposals are formal. b. Informal internal proposals often take the form of an email or a memo. c. Emphasize key points in your proposal with relevant visuals. d. Proposals have one primary purpose: to convince your audience to agree to your plan.
TAL Apparel's management of its supply chain for Stafford shirts sold at JCPenney is an example of which of the following?
A) blanket orders B) standardization C) postponement D) lot size reduction E) single-stage control of replenishment