The emphasis in effective selling is to
A) get customers to accept the same solution to their problems.
B) minimize the size of the order.
C) maximize the size of the order.
D) solve customer problems.
C
Answer: D
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Public relations dialogue still revolves around ________
A) outperforming competing organizations B) finding a seat at the management table C) making the public understand your client D) whether in-house talent or an agency is best
When pitching a story idea, never believe
A) a connector could be sincerely interested in your story. B) that non-media connectors are nearly as effective communicators as traditional media. C) that public relations can do a better job than advertising. D) anything you say is off the record. E) you are different than anyone else with a message to send.