Discourse analysis is a kind of conversation analysis that examines the micro-structures of everyday, naturally occurring interaction

According to the text, interpersonal communication must involve

A) intrapersonal communication. B) a clear goal. C) mediation. D) dyadic communication. E) face-to-face communication.

One way to engage consumers in your advertising campaign is to:

a. Invite them to create their own ads b. Have them send in suggestions for creative approaches c. Utilize a "day in the life" approach d. gauge their emotional responses in focus groups