Which of the following is NOT a price adjustment strategy a marketer might use to lower the actual price paid by customers, while leaving the sticker price intact?

A(n) ________ VMS consists of independent firms at different levels of production and distribution, integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone

A) administered B) contractual C) corporate D) regulated E) referent

The probability that legal and managerial structures put together to develop and operate the project will NOT perform well is:

A) Operating risk. B) Political risk. C) Organizational risk. D) Integration risk.