In most cases, the first step in the initial "thinking about it" phase of the entrepreneurial process is ________.

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________

A) high-pressure selling tactics B) unsustainable overconsumption C) perceived obsolescence D) planned obsolescence E) deceptive pricing

Patterns encapsulate experience in solving problems and they:

A) are not ready-to-use and must be adapted to the specific problems at hand B) like components are ready to use C) are packaged as foolproof D) can't be reused