It is easy to enforce the referential integrity actions for M-M relationships

The involvement of many marketing managers in the research project is limited to the written report and the oral presentation

Indicate whether the statement is true or false

Heinz stopped marketing its "Bite Me" brand of frozen pizza snacks due to disappointing sales. This is an example of a ________

A) filling-out strategy B) downward line stretch C) product line contraction D) value stretch E) cannibalization strategy