Which of the following is a form of earned media for marketing communication messages?
A) experts providing product reviews
B) celebrities endorsing products
C) social network discussions about products
D) company salespeople contacting target buyers
E) sponsored advertisements promoting products
C
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Which of the following statements is FALSE?
A) A creditor starts a voluntary bankruptcy B) A creditor starts an involuntary bankruptcy C) In a voluntary bankruptcy it must be impossible for the debtor to pay the debts owing. D) The creditors' rejection of a commercial proposal results in a bankruptcy. E) The trustee in bankruptcy is an accountant who is licensed as a specialist by the Superintendent of Bankruptcy
________ forecasting tries a variety of computer models and selects the best one for a particular application
Fill in the blanks with correct word