Why is it important for a small business to keep existing customers satisfied? How can a company achieve such customer satisfaction?

What will be an ideal response?

It is important to retain existing customers because a majority of the average company's sales come from its present customers. Few businesses can afford to alienate its best shoppers. Customer satisfaction can be achieved by giving your best customers incentives to return, encouraging them to complain, including employees in the feedback loop, calling customers by name, getting total commitment to superior customer service astonishment, carefully training everyone who comes into contact with customers, making your products easy to buy and access.