Which of the following tools is NOT used to retain customers in order to stimulate future sales of similar or supplementary products?
A) heavy public advertising
B) IT
C) coupons
D) customer service
E) suggestions for future purchases
A
Explanation: A) In the customer relationship era, CRM combines computer information technology with customer service and advances in marketing communications in order to retain customers for the purpose of stimulating future sales of similar or supplementary products that a company offers. Public advertising may attract new customers; however, CRM is primarily concerned with nurturing relationships with existing customers to foster loyalty and repeat business.
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Administrative law focuses on the laws governing which part of the government?
a. Congress b. Courts c. Administrative agencies d. President
If a company has a 70 percent debt to total assets ratio, approximately 70 cents of every dollar of
assets is owned by the company. Indicate whether the statement is true or false