What are 2 common reasons that an organization issues a press release? Describe the type of information that would most likely be included in each

What will be an ideal response?

One common use of a press release is to announce a new product or service. This type of press release typically includes a description of the product, a reason for its introduction or explanation of the need that it is filling, and any interesting story behind its creation. An insightful quote from a company executive or an industry expert is always helpful to connectors interested in covering this type of story. A second reason to issue a press release is to publicize the good deeds of a firm and its employees. Such press releases effectively generate media mentions and help organizations build a positive reputation with a community or market segment. A smart MPR person will use a press release to ensure that good deeds do not go unnoticed. In fact, media mentions and word-of-mouth surrounding good deeds are so powerful that some large corporations are rumored to spend more money publicizing the fact that they did a good deed than they actually spent on the deed itself.