Guerilla marketing:
A) emphasizes consumers passing along information about a product to other consumers
B) is designed to obtain instant results while using limited resources
C) is the planned insertion of a brand or product into a movie, television show, or some other media
D) is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium
B
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Retailers play a role in making distribution simpler by reducing the number of transactions required by consumersto make a purchase and by making an assortment of goods available in one location. This is called _____
a. forward integration b. contact efficiency c. sorting d. reciprocity
Which of the following project audit report questions addresses PMBOK's scope management knowledge area?
A) Do value-related processes exist? B) Do scope-related processes exist? C) Do schedule-related processes exist? D) Are budget variances part of the project budget review?