The classical economic model assumes that the public interest is served by individuals pursuing their own economic self-interest

Marketing measurement has both process and structural implications for a business. Which of the following is a structural implication?

A) the need to assign staff to perform the necessary measurement tasks B) the need to understand how marketing information is generated C) the need to determine how employees are rewarded for using measurement data D) the need to determine how marketing information will be analyzed E) the need to determine how management will be rewarded for using measurement data

A company uses a(n) ________ to allow certain suppliers, customers, and others outside the organization to access its internal system

A) corporate Web site B) search engine C) extranet D) private exchange E) intranet