Which of the following statements about the control and strategic criteria used to decide between using independent agents or an internal sales force is true?
A. Independent agents are especially good at cultivating and servicing new accounts
B. Customer loyalty to the independent agent can make it difficult to replace an agent with an internal sales force
C. When sales are below manufacturer's expectations, the manufacturer immediately knows that the blame lies with the independent agent
D. It is as easy to monitor an independent agent as it is to monitor an internal sales force
E. Independent agents are viewed as more effective over the long-run than internal sales forces
Ans: B. Customer loyalty to the independent agent can make it difficult to replace an agent with an internal sales force
You might also like to view...
Maintenance that pertains to the general unkeep of the property, recurs on a regular basis, and requires minimal training is referred to as?
a. emergency or breakdown maintenance b. routine maintenance c. preventive maintenance d. predictive maintenance
Manufacturing cycle time is best defined as the:
A) length of the work shift, expressed in minutes per day. B) time it takes a unit to move from one workstation to the next. C) time between the start of one unit and the start of the next unit. D) sum of all the task times to make one unit of a product. E) time from raw materials receipt to finished product exit.