Prospect theory has shown that people value losses at two to three times the level of gains

Positioning strategy is concerned with ___________, _____________, and _____________ distinctive differences

a. finding, targeting, eliminating b. creating, communicating, maintaining c. praising, highlighting, saturating d. anticipating, reducing, minimizing e. purchasing, financing, consuming

What are Web sites that cater to a specific profession called?

A) niche sites B) Weblogs C) Web links D) contract sites