The medium that permits marketers to include substantial detail about their products is
A) radio.
B) television.
C) billboards.
D) print.
E) telephone.
D
Business
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Organizational _____ is a set of techniques for implementing planned change to make people and organizations more effective.
Fill in the blank(s) with the appropriate word(s).
Business
Australian Outback Products Co. has introduced a new product and set the price to help achieve "the 10% share we need to be in the game." This is an example of a:
A) status-quo objective. B) profit-oriented objective. C) target return objective. D) sales-oriented objective. E) profit maximization objective.
Business