Companies can manage their international marketing activities in three ways: export departments, international divisions, or ________
A) global organization
B) fixed corporate headquarters
C) strong marketing department in the "host" country
D) local marketing efforts
E) strategic business units
A
Business
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Which of the following is a core value associated with total quality management?
A) Lack of involvement of vendors, suppliers, and customers B) Managers measure progress with feedback based on data C) A shift in focus from internal to external customers D) Cost is no longer a point of focus E) Stress on minimal training
Business
Playscript is an organized and systematic approach that demands that the analyst understand and articulate the action taken by the decision maker
Indicate whether the statement is true or false
Business