A weary traveler shows up at a hotel desk at midnight without a reservation. The desk clerk informs him that there is a room available, but sadly it is marked up 80% higher than the usual price. This is an example of:

Financial statements are prepared from the balances in a(n) ________

A) general journal B) chart of accounts C) unadjusted trial balance D) adjusted trial balance

The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than other marketing channels

A) control B) data security C) high involvement selling D) order conversion E) individualization