Which of the following is true of patents?
A) provides effective protection against software piracy
B) makes it illegal to copy software and use it without the software vendor's permission
C) gives the creator the exclusive right to the manufacture and uses what has been patented for a limited period of time
D) all of the above
C
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Compound interest, rather than simple interest, must be used to properly evaluate long- term investment proposals.
a. true b. false
Companies are doing less ________ and more ________ as a result of the explosive developments in communication technologies to better target smaller customer segments
A) personal selling; digital activities B) public relations activities; digital activities C) digital activities; mass marketing D) mass marketing; engagement marketing E) viral marketing; word-of-mouth marketing