Which of the following is not an option as a way to use the cash value of your whole life policy?
A) Borrow money from the policy at a low rate of interest
B) Cancel the policy and use the proceeds to buy term insurance in the same value as your whole life policy
C) Have the insurance company invest your cash value in stocks or mutual funds of your choosing
D) Cancel the policy and get your cash value returned to you
Answer: C
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What is an advantage associated with a flexible pricing policy?
a. It enables a seller to close a sale with a price-conscious customer. b. It causes inconsistent profit margins. c. It causes ill will among customers if they discover that other customers are paying lower prices. d. It enables salespeople to automatically lower the price to make a sale.
Dynamo Inc, a motor company, started by selling sturdy, affordable, low-maintenance motorcycles in the U.S. Initially the firm pursued a single-segment focus, and targeted the middle-income group
When the company reached the point of full market penetration of the middle-income group, it marketed to a closely related attractive segment by introducing a line of luxury motorcycles for the high-income group of consumers. Which of the following type of market segmentation strategy does Dynamo Inc use when it targets the high-income group of consumers? A) multi-segment strategy B) adjacent-segment strategy C) mass-customization strategy D) niche-segment strategy E) mass-market strategy