Centralizing pushes decision making down to lower levels and can occur separately or be combined with delayering

Human welfare, want satisfaction, and profits are the three considerations underlining the concept known as ________.

A. societal marketing B. customer-driven C. sales-driven D. production

________ are a means for consumers to share text, images, audio and video information with each other and with companies, and vice versa

A) Social media B) Interstitials C) Microsites D) Pay-per-click ads E) Mobile ads