Explain impulse products. Identify two challenges marketers may have regarding impulse products
What will be an ideal response?
An impulse product is something people buy on the spur of the moment. With an impulse product, marketers have two challenges. 1. Create a product or package design that is enticing and "reaches out and grabs the customer." 2. Make sure the product is highly visible by securing prime end-aisle or checkout lane space for the product.
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In order to qualify for ___ status, the invention must be new, useful, and nonobvious to a person with ordinary skill in that particular field.
a. copyright b. patent c. trademark d. service mark
Under which of the following circumstances is the pure play method of estimating a project's beta particularly useful?
A) The firm is looking to expand its current business operations, doing essentially the same work. B) The firm is looking to expand its current business operations into a brand new area unlike any of its internal projects. C) The firm is looking to expand its current business operations. The work will be essentially the same as current operations but there is no obvious outside provider of the same service or product. D) The pure play method works equally effectively under each and all of these scenarios.