The Whirlpool company most likely created a house filled with company products so that salespeople could:
A) conduct tests with competing products
B) see the full life cycle of the appliances
C) become familiar with the products
D) bring customers to see the products in use
E) explore price configuration options
C
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A channel of distribution is defined as a group of individuals and organizations that
a) consumes about one-half of every dollar spent on products in the United States. b) directs the flow of products from producers to customers. c) links producers to other marketing intermediaries. d) takes title to products and resells them. e) manages transportation and warehousing functions.
An owner lists a home for sale with XYZ Realty, with instructions to submit the listing to the multiple listing service and invite other brokers to help find a buyer. This is an example of a:
a. dual agency b. subagency c. implied agency d. buyer's agency