Compare and contrast the three core types of writing—News, Public Relations, and Advertising—using the four basic message types in the FAJA Points lesson.

________ have often been described as "walking billboards."

a. T-shirts b. Bumper stickers c. Flyers d. Posters

While writing a lead sentence for an article, which strategy helps capture the imagination of the audience?

a. Tell a story b. Keep it long c. Go for a two sentence-punch d. Use weak verbs