What questions does the small business owner need to answer in the developing of an advertising strategy?

What will be an ideal response?

Answer: What is the primary purpose of your ad? What USP can you offer customers? What other key benefits support your USP? At whom are we aiming the ad? What response do you want from your target audience? What image do you want to convey in your ads?

Business

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What decision criterion would be used by an optimistic decision maker solving a problem under conditions of uncertainty?

A) expected monetary value B) equally likely C) maximax D) maximin E) minimin

Business

The storage format for each attribute from the logical data model is chosen to maximize ________ and minimize storage space

A) query design B) programmer productivity C) data integrity D) data integration

Business