If you would be ashamed or embarrassed to reveal your private

purpose to an audience, you should question the sincerity and
fairness of your public purpose.

Indicate whether the statement is true or false

T

Communication & Mass Media

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One individual factor that influences our perceptual process is the tendency to view and interpret the world in consistent ways, generally as optimistic or pessimistic. This factor is known as what?

a. outlook b. emotional state c. knowledge d. construct

Communication & Mass Media

A brand's "gestalt" is:

a. Another term for an item's tagline b. All of a product's individual identity elements taken together c. A term for television ads d. How the public perceives a product's image

Communication & Mass Media