According to the VAL system, consumers that have strong principles and favor brands are considered ________

A company can sell all the units it can produce of either Product A or Product B but not both. Product A has a unit contribution margin of $16 and takes two machine hours to make and Product B has a unit contribution margin of $30 and takes three machine hours to make. If there are 3,000 machine hours available to manufacture a product, income will be

a. $6,000 more if Product A is made. b. $6,000 less if Product B is made. c. $6,000 less if Product A is made. d. the same if either product is made.

_____________: Something a company does especially well relative to competitors

Fill in the blank(s) with the appropriate word(s).