MPR is best described as
A) a marketing measurement system.
B) an element in the marketing communications mix.
C) synonymous with traditional public relations.
D) often directly responsible for sales of goods and services.
E) the theoretical basis of all marketing efforts.
B
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Which one of these companies would be an example of using the price skimming strategy?
A. Chick Fil A B. Walmart C. McDonald's D. Apple
Which of the following is not a valid definition of technology?
a. the totality of the means employed to provide objects necessary for human sustenance and comfort b. a scientific method used in achieving a practical purpose c. all the ways people use their inventions and discoveries to satisfy their needs and desires d. the science of replacing human effort with mechanical power