According to the authors of your text, culture can play a role in both how advertisements are designed and how they perpetuate stereotypes. Explain how culture can play both of these roles in persuasion

What will be an ideal response?

Answer: Culture can influence what types of ads work most effectively. Specifically, research has shown that in interdependent cultures, ads that emphasize that a product will benefit one's social group and/or family tend to be more successful, but in cultures that emphasize independence, ads that emphasize independence and goal attainment tend to be more successful. Culture can also be perpetuated by ads. Specifically, ads often portray what is considered normative for a family structure and for gender roles in a given culture. In fact, in several cultures across the world, women are portrayed in the dependent role consistently more often than men are. In both of these ways, culture influences advertising and advertising in turn influences culture.