Term for reaching a small segment of an audience in the hopes that the small segment will have particular interests that will be attractive to an advertiser

a. targeting
b. programming
c. narrowcasting
d. both A & B
e. all of these
f. none of these

.C

Communication & Mass Media

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Restating the key ideas is simply repeating key words

Indicate whether the statement is true or false

Communication & Mass Media

Nitalia remembers as a child being spanked by her parents. When she sees a child spanked in a store, she becomes tense. Nitalia is experiencing this function of emotions

a. empathy b. influence c. contagion d. sympathy

Communication & Mass Media