Which of the following is true of market-penetration pricing?
A) It should be used when the product's quality and image support a high price.
B) It involves setting a high price for a new product to appeal to the elite in society.
C) It results in drawing in large numbers of buyers quickly, winning a large market share.
D) It is best used in conjunction with a market-skimming pricing strategy.
E) It results in the company making fewer and less profitable sales.
C
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________ means inviting the Internet community to help create content or software, often with prize money or a moment of glory involved
A) Stage-gating B) Cocreation C) Microstocking D) Buzzing E) Crowdsourcing
Risk and opportunity:
A) Both increase throughout the project life cycle. B) Vary inversely throughout the project life cycle. C) Both decrease throughout the project life cycle. D) Do not vary throughout the project life cycle.