There are two alternative pathways to persuading others. One leads us to respond to persuasive arguments on the basis of quick judgments. This is known as the

A) central route.
B) peripheral route.
C) afferent route.
D) efferent route.

Answer: B
Rationale: There are two paths to persuasion: the central route, in which individuals take time, evaluate evidence, and use valid logic and arguments, and the peripheral route, in which quick judgments are made based on limited evidence, and emotions and vague impressions are used more than logic.