What is the VALS system?
What will be an ideal response?
VALS is a psychographic segmenting system for advertisers and marketers that is designed to put people into eight different categories based on motivation and resources.
Communication & Mass Media
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________ is taking what we see and hear from others and deciding how to interpret or understand it
a) Decodin b) Encoding c) Human-communication process d) Manipulation
Communication & Mass Media
Responding to a message to let people know whether you understood the message
Indicate whether this statement is true or false.
Communication & Mass Media