According to the text, which of the following is the best summary of what happened to

cigarette sales after the FCC required TV and radio stations to begin airing anti-smoking
messages?



a. Cigarette sales increased substantially for reasons that are still debated.
b. Cigarette sales increased substantially because the tobacco companies countered
the anti-smoking messages with more effective ads for cigarettes.
c. There was very little change in cigarette sales.
d. Cigarette sales decreased substantially.
e. Cigarette sales stopped altogether for a period of six months.

d.

Communication & Mass Media

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