One study reported in the text compared the credibility ratings of baby faced and mature faced commercial spokespersons. The researchers discovered all of the following, except ______.

a. Mature faced spokespersons were rated as having more trustworthiness than baby faced spokespersons.
b. Male spokespersons were rated as having more expertise than female spokespersons.
c. Baby faced spokespersons were rated as having less expertise than mature faced spokespersons.
d. The effects of being baby faced or mature faced had nothing to do with the age, attractiveness, or facial expressions of the spokespersons.

a. Mature faced spokespersons were rated as having more trustworthiness than baby faced spokespersons.

Communication & Mass Media

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Communication is a relational process not only because it takes place between two or more persons, but also because it affects the nature of the connections among those people.

a. true b. false

Communication & Mass Media

To determine the mode of a set of numbers, one must ________

A) select the number that occurs most frequently B) add up all the numbers C) find the number in the middle D) none of the above

Communication & Mass Media