Why does a firm's number of prospects always equal or exceed its number of customers?
What will be an ideal response?
Prospecting identifies the total number of potential customers; not all prospects will be approached, and not all prospects who are approached will become customers.
Business
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Which of the following is NOT considered an element of the legal environment?
A) public policies B) general economic conditions C) laws D) government agencies E) pressure groups
Business
The number of focus groups that should be conducted on a single subject depends upon 1. the nature of the issue, 2. the number of distinct market segments, 3 . the number of new ideas generated by each successive group, and 4. time and cost
Indicate whether the statement is true or false
Business