What method for persuasion is frequently used by sales and marketing experts?
A) Plan, compose, revise
B) AIDA
C) Motivate, sell, close
D) ACE
E) Persuade, remind, evaluate
Answer: B
Explanation: B) Sales and marketing people often use the acronym AIDA—Attention, Interest, Desire, and Action—to create persuasive sales messages, brochures, advertisements, and websites.
Business
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a. true b. false
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