An international company is an organization with multicountry affiliates, each of which formulates its own business strategy based on perceived market differences

A Credit score is a ratio scale variable.

a. True b. False

Customer perceived value is defined as the difference between the ________ and the ________ of a product

A) actual value; retail value B) retailer's value; producer's costs C) actual costs; perceived costs D) perceived benefits; perceived costs E) actual benefits; actual costs