A recent study conducted by Estelle Cosmetics Company showed that heavy users of Estelle's products comprise a small percentage of the market
The study indicated that less than 7 percent of all shoppers buy nearly 71 percent of Estelle's products in the United States. This is an example of ________.
A) benefit segmentation
B) segmentation by loyalty status
C) segmentation by usage rate
D) psychographic segmentation
E) occasion segmentation
C
You might also like to view...
Under common law, the inclusion of additional terms in the acceptance of an offer is considered a counteroffer rather than an acceptance
Indicate whether the statement is true or false
Suppose that after joining the treasury department of a large corporation, you find out that it avoids hedging because the cost of hedging comes out of the treasury department's budget
What argument could you make to the CFO to get the firm interested in letting you be the firm's hedging guru?