Jan, who was last year's winner, had the honor of
presenting the award to the new "Volunteer of the
Year" during the banquet. Jan's speech had a general
purpose to
a. inspire.
b. celebrate.
c. commemorate.
d. entertain.
b
Communication & Mass Media
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Cadence, a public relations consultant, was hired by a boutique travel agency to identify the target audience for a tourism campaign program
She created special trips that appealed to this audience, which resulted in an increase of potential travelers to the agency. What role did Cadence play in this scenario? a) Travel promoter b) Public relations specialist c) Community relations officer d) Press agent
Communication & Mass Media
Ethnocentrism exists on a continuum. Define ethnocentrism and explain what this statement means.
What will be an ideal response?
Communication & Mass Media