What modern scholars of persuasion refer to as credibility, Aristotle referred to as ________.

Fill in the blank(s) with the appropriate word(s).

ethos

Communication & Mass Media

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In American culture one might voice disagreement and be influenced by a belief that "the squeaky wheel gets the grease." In Asian culture, one might not voice disagreement and might be influenced, according to your author, by which of these beliefs?

A) When in doubt, do something. B) Be willing to make hard and fast decisions. C) The protruding nail gets pounded down. D) You must wear your learning like a watch.

Communication & Mass Media

Jill knew that her classmates worried about safety on campus, so she asked them to show up at a

"Take Back the Night" rally. Her purpose was strengthening commitment. Indicate whether the statement is true or false

Communication & Mass Media