A telephone salesperson who must speak from a prepared script is an example of high autonomy
Indicate whether the statement is true or false.
FALSE
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How has the Internet most likely affected direct and digital marketing?
A) The time taken by marketers to reach customer segments has increased. B) The role of technology has become less intense. C) The expenditures on direct and digital marketing have increased. D) The growth of digital sales has seen a significant downturn. E) The number of mass marketing forms has expanded.
Which of the following is NOT a benefit provided by e-commerce?
A) It provides consumers the satisfaction of instant gratification. B) It reduces the cost of doing business. C) It enables specialized businesses to be more successful. D) It provides consumers more access to pricing information. E) It broadens product choices for consumers in smaller communities.