A news conferences should be called for only two reasons: (1) to provide media access to a celebrity or expert whose time is limited and (2) to offer face-to-face access to a spokesperson for the organization when there is a controversy

One way to ensure a positive first impression is to monitor how you represent yourself using technology such as Facebook, MySpace, or YouTube

Indicate whether this statement is true or false.

The Values Attitudes and Lifestyles (VALS ™) framework has two dimensions:

a. primary motivation and secondary motivation. b. resources and relationships. c. primary motivation and resources. d. attitudes and opinion.