Lot size based quantity discounts reduce the bullwhip effect within the supply chain

Andy will not purchase a computer unless the manufacturer offers a rebate. This is an example of which of the following problems associated with refund and rebate programs?

A) fraud and misredemption B) costs C) paperwork to process the refund or rebate D) diminished effectiveness

Which of the following is a major marketing decision for most companies?

A) the type of metrics used to calculate ROI B) how many people to employ C) the geographic layout of the factory making the product D) which products to market to which consumers without turning off other consumers E) the accounting method used to report earnings