The marketing team at Bead Beautiful, a jewelry brand targeted at preteen girls, is meeting to formulate the product's value proposition. What should team members consider as they define a value proposition for Bead Beautiful?

What will be an ideal response?

In considering Bead Beautiful's value proposition, the marketing team should identify the benefits and values the company promises to deliver to customers to satisfy their needs. The value proposition should differentiate Bead Beautiful from other similar brands and thus help customers choose their brand over others.