Researchers at PPG Industries Inc. spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out heat. PPG had not conducted market research before deciding to design the windshield
Moreover, the windshield is priced higher compared to the other brands. The company has now introduced the windshield in the market and is hoping that the customers will like it. PPG most likely has a(n)_____orientation.
a. exchange
b. production
c. sales
d. promotion
ANSWER: b
PPG is most likely to be a production-oriented firm. A production orientation is a philosophy that focuses on the internal capabilities of a firm rather than on the desires and needs of the marketplace. It asks questions such as "What can we do best?" and "What can our engineers design?"
You might also like to view...
Tasks such as window cleaning, pesticide application, and kitchen duct cleaning are common _____ maintenance services
a. housekeeping b. routine c. contract d. emergency
In order to lessen the boredom that his employees? feel, Steve is going to increase the number of parts each employee assembles to allow for more variety in the job. This is an example of which job design? strategy?
A. Positive reinforcement B. Job enlargement C. Monetary incentives D. Flextime E. Behavior modification