What are cultural values? Name the six cultural values

What will be an ideal response?

You may choose to have students name and explain fewer cultural values rather than list all that are mentioned in the book.

Cultural values refer to beliefs that are so central to a cultural group that they are never questioned. The book describes: individualism/collectivism, preferred personality, view of human nature, human–nature relationship, power distance, and long-term versus short-term orientation.

Communication & Mass Media

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What is your opinion of the use of celebrities and special events to call attention to worthy causes that might otherwise go unnoticed?

What will be an ideal response?

Communication & Mass Media

Dana begins her speech against abortion by putting up a transparency that shows a

graphic image of an aborted fetus. Is this an effective opening? a. No; she should have opened with a verbal, rather than a visual attention getter. b. No; this type of graphic material may disgust and repel the audience. c. Yes; this was startling and vivid and got the audience's attention. d. Yes; an audience cannot ignore the truth when it is pointed out to them.

Communication & Mass Media