Which of the following is least likely to be a tool used by small businesses?
A) observation of customers and potential customers
B) online product and service review sites
C) purchasing data from Nielsen or U.S. Yankelovich MONITOR
D) informal surveys using small convenience samples
E) competitor and customer web, mobile, and social media sites
Ans: C) purchasing data from Nielsen or U.S. Yankelovich MONITOR
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Telemarketing has ceased to be an important tool for most B-to-B marketers owing to the federal government's Do Not Call Registry
Indicate whether the statement is true or false
A banker's acceptance is
A) used to finance goods that have not yet been transferred from the seller to the buyer. B) an order to pay a specified amount of money to the bearer on a given date. C) a relatively new money market security that arose in the 1960s as international trade expanded. D) all of the above. E) only A and B of the above.