How can marketers reach the Generation Zers effectively?

What will be an ideal response?

The social media will play a crucial marketing role as the kids and tweens grow into teens.
Today's kids are notoriously hard to pin down, and they have short attention spans. The key is to engage these young consumers and let them help to define their brand experiences. Says one expert, "Today's tweens demand a more personal, more tactile, truly up-close-and-in-person connection to their favorite brands."