________ is the set of activities that companies use to build and maintain their reputations in the
media.
A) Direct marketing efforts B) Public relations
C) Personal sales D) Sales promotions
B
Business
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A party contracts to act as a surety for the collection of the debts of another. As a result of the suretyship agreement, which of the following statements is correct?
A. The creditor may proceed against the surety without attempting to collect from the debtor. B. The surety agreement must be in writing. C. The surety may use any defenses available to the debtor. D. The creditor must be notified of the debtor's default by the surety.
Business
The definition of leadership effectiveness often depends on the point of view of the person who is defining effectiveness
a. true b. false
Business