The heart of the marketing mix is the:
a. product offering and product strategy.
b. place and distribution strategy.
c. sales promotion and personal selling strategy.
d. product packaging and pricing strategy.
ANSWER: a
Of the four Ps, the marketing mix typically starts with the product. The heart of the marketing mix, the starting point, is the product offering and product strategy.
Business
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Which one of the following is not a characteristic of Social Security?
A) Benefits are individually selectable by the covered individual. B) Participation is compulsory. C) It can operate on a pay-as-you-go basis with no prefunding. D) Legislative activity may change the benefits.
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Liabilities and stockholders' equity are _____________by debits
Fill in the blank(s) with correct word
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